Archive for October, 2007

The YouTube Effect

Monday, October 8, 2007 10:59 pm

Lots of people have checked out YouTube to watch clips or whatever. Not everyone is familiar with the viral “YouTube” effect which is where the true power of social networking shines.

Say you have a small time musician just trying to get a big break. She records a video of herself with a song she wrote….



This video gets popular on YouTube. Pretty soon another musician takes it and adds his own style to it by recording a drum and guitar backing track to the original video….


The original artist thinks it’s a great idea and asks for more contributions from the fans to make a music video…


The work gets noticed as the fan base grows, and an actual professional video is produced with a full band, notoriety is gained, and the artist has a popular single…



And that folks, is the “YouTube” effect!